Sahil, we would like you to be one of them.
WHY NOW / 02
A trusted brand that helps people build physical challenge into their lives, with the preparation, community and complete experience to make it count.
As more of life becomes digital and frictionless, we believe shared physical challenge will become more valuable. Demand for endurance events already points to a large, engaged audience.
Mass events provide the challenge, while participants often arrange training, travel, recovery and the social experience separately. Deia brings the entire journey together around a curated cohort.
You’ve written about feeling lost after your first marathon. The goal was achieved, but the daily sense of purpose and meaning had disappeared.
WHAT DEIA IS / 03
A new exciting format, discipline and destination every year, difficult enough to demand months of preparation.
Application only. Selected for commitment, curiosity and what each person brings to the group. Prepare together in small training groups.
Logistics, travel, food, content, recovery and entertainment, all taken care of.
FROM APPLICATION AND PREPARATION THROUGH CHALLENGE, CELEBRATION, RECOVERY AND THE NEXT REVEAL.
THE COMPLETE JOURNEY / 04
The experience begins months before arrival and ends with the next reveal.
Application, training and a small preparation group create accountability
Cohort, welcome kit and briefing. Dinner, meditation, motivational talks and film build anticipation.
Sunrise DJ set builds the energy and leads into six to ten hours of pushing limits across an incredible landscape.
Campfire dinner, celebration, connection and a closing ritual follow. The next challenge is revealed before departure.
Beach club recovery day combines massages, sauna, ice baths, food and music into a first-of-its-kind recovery party.
EVOLVING SERIES / 05
MALLORCA, SPAIN
TRAIL RUNNING · MOUNTAIN HIKINGA 63 km solo crossing from Deià to Pollença across the Serra de Tramuntana.
SOUTH ICELAND
ROAD RUNNING · OPEN-WATER SWIMMING · MOUNTAIN HIKING · TRAIL RUNNINGBlack roads, a protected cold-water swim, a volcanic hike and a final trail run. Solo or relay.
MILOS, GREECE
ROAD RUNNING · TRAIL RUNNING · HIKINGA full lap of a volcanic Greek island, from sunrise to sunset.
ARENAL, COSTA RICA
ROAD RUNNING · TRAIL RUNNING · OPEN-WATER SWIMMING · PADDLINGCircle Lake Arenal through road and jungle running, two open-water swims and a flat-water paddle.
UYUNI SALT FLATS, BOLIVIA
ROAD RUNNING · ALTITUDE ENDURANCEA straight line across the Salar de Uyuni from first light. Marathon and half-marathon starts share one horizon finish.
THE FORMAT EVOLVES. THE PLACES CHANGE. THE STANDARD STAYS THE SAME.
BUSINESS MODEL & MARKET OPPORTUNITY / 06
Deia sits between endurance sport and wellness travel. We start with people already investing in training, travel and memorable experiences, and bring that spending into one complete journey.
2024 global estimates · Global Wellness Institute, 2025. Overlapping sectors; not a combined addressable market.
YEAR 11 flagship
500 participant places
YEAR 23 flagships
1,950 participant places
YEAR 512 flagships + 8 festivals
24,800 participant places
Memo projections. Year 1: $2M gross bookings; $1.9M revenue.
The premium flagship price reflects months of preparation and a fully produced experience around the challenge, with a curated cohort, thoughtful hospitality and recovery. Larger, lower-priced festivals extend the brand to a wider audience.
Membership, sponsorship, training, apparel and media offer further upside beyond the event business.
VISION / 06
Launch the first limited access event, refine the experience and expand to three premium flagships.
STAGE 01Scale the event portfolio, then add festivals, memberships and build a content platform.
STAGE 02Bring events, community, media, apparel and digital products into one trusted endurance brand.
STAGE 03EACH EVENT GROWS THE AUDIENCE, TRUST AND DEMAND FOR THE NEXT.
TEAM / 07
Second time founder with a record of building high scale consumer products. Y Combinator alumnus.
Chartered accountant with M&A, capital, growth and operating experience. Office of the CEO at Paycorp.
WORLD-CLASS ADVISORS WITH DEEP EXPERTISE
VP Strategic Partnerships at Mars Men; formerly BPN.
Former VP Operations at IRONMAN. 18 years with the company.
COO/CFO at the Professional Triathletes Organisation, behind T100.
FOUNDING ADVISOR / 08
Help shape the experience, the brand and how Deia grows into a lasting part of people’s lives.
Bring your audience an experience rooted in the ideas you share: choosing hard things, building physical wealth and making time for what matters.
Invite people who want to prepare seriously, support one another and discover what they are capable of together.
FOUNDING ADVISOR / 08
Sahil, you’ve helped inspire us to make physical challenge a bigger part of our own lives.
What has stayed with us is how often you return to the value of choosing hard things. The growth that comes from voluntary struggle. The small daily wins that build into something meaningful. The people who make the experience worth having. Those ideas are a big part of why we’re building Deia.
We want to give people a challenge that changes what they believe they’re capable of, with others who become part of their lives along the way. The ambition is that they leave with greater belief in themselves, and habits and friendships that matter long after the event.
You’ve already helped people see the value of making room for this in their lives. We’d love to build something with you that gives your audience a way to experience it for themselves.
THE ASK / 09
Share why Deia matters to you, introduce the first challenge to your audience and invite people to take part. Help bring the journey to life at a few meaningful moments through the year.
Advise on the positioning, participant experience and how we build a brand your audience would be proud to be part of.
Join The Crossing if it fits your goals and schedule, and help us refine the experience through your perspective.
An equity-based advisory role, with scope and terms agreed together.
Give your audience a way to put your ideas into practice: a physical challenge to commit to, people to prepare with and an experience that stays with them.
Film and photography that capture the preparation, the people and what the experience means to them, ready to share with your audience.
Align on the role, business and first event.
Share an early look and build anticipation/hype.
Bring Deia to the wider audience.
Shape the first cohort and experience, with participation and storytelling agreed together.
Mallorca with the cohort and production team.
